Conditioning and Flower Care

You can improve the longevity of your flowers by following the steps below;

  • Remove any plastic or paper wrap to avoid sweating and improve air circulation around your flowers.
  • Re-cut each stem at a 45 degree angle using sharp scissors or a knife, making sure to not crush or bruise the stem as this will interrupt water flow rising to the head of the flower. You will notice the difference when cutting softer and harder stems.
  • Flowers should be placed into clean, cool water. Warm or tepid water encourages the flowers to open, meaning they may not last as long. Refresh the water every few days.
  • Putting a small touch of bleach or ‘flower food’ in your vase will kill bacteria in the water. 
  • Any leafy greenery should already be stripped from the lower part of the stem of your bouquet. When adding your flowers to a vase, make sure no leafy greenery sits below water level, as this will encourage bacteria growth.
  • Try not to place too many flowers or greenery in one vase. If your vase is too small, rather split your bouquet into two smaller vases that squeeze them in. It's important to leave space for your flowers to “breathe” and air to circulate.
  • Keep your flowers in a cool space, out of direct sunlight and aware from heat sources like fireplaces or radiators.
  • Try not to mix older blooms with newer ones. Flowers produce ethylene gas when they open which encourages the growth of other blooms in close proximity. (The same idea as putting unripe fruit next to ripe fruit encourages it to ripen.)
Each flower is different and has an individual conditioning process. We have outlined some special varieties below.

  • Leave freshly trimmed daffodils for 12 hours before adding to other flowers as the sap they secrete is absorbed into the stems of the other blooms and can stop them from drinking properly.
  • Tulips are phototonic, taking their shape when they are in water and moving towards the light. If you want them to remain straight, you can support wrap them before cutting them and putting them into water.
  • Flowers with soft stems such as calla lilies, ranunculus or anemones need a low level of water in the vase so that their stems don’t rot.
  • Woody stems can be crushed or cut up the stem to create more area for absorption and placed in deep water.
  • Hydrangea should be cut diagonally and vertically. They also drink through the bloom head and can be sprayed for extra hydration.
  • Dried flowers do not need to be kept in water, as this will encourage mould growth. Keep your dried flowers free of dust by dusting regularly.